The customizable workflows make it easy to create and manage tasks, projects, and appointments for your team. is the CRM solution for online sellers that helps you get more done in less time. You need something that can grow with your business. The traditional way of managing your work with emails and spreadsheets is no longer enough. Our tip: Regardless of everything, you need to stay organized to grow your eCommerce business. Almost all of the large domestic European online marketplaces focus on their own country, sometimes along with one or two neighboring countries, despite being part of the most closely integrated economic bloc in the world. It is perhaps ironic that two American companies lead ecommerce in Europe and, while they are certainly stronger in some countries than others, they basically sell across the whole continent. Etsy also generates its sales from across Europe. Homewares marketplace ManoMano is an exception to the above, with cross-European traffic from countries including France, Italy, Spain, Germany and the UK. eMAG is focused on Eastern Europe, particularly Romania, and Fnac is another French retailer. Otto is a German retailer and online marketplace, while is a French company and sells mainly to consumers in France. bol.com is focused on the Netherlands and Belgium. First, Ozon gets 95% of its traffic from Russia. Most of the remaining companies with more than 20 million visits per month in Europe are heavily weighted towards single countries, or at most two to three countries with close geographical and historical ties. Zalando is a German company, but has meaningful traffic from Italy, France, Netherlands, Poland and other countries, as well as Germany. Wildberries launched in the US in May this year, and has 13 other localized versions of its website, but it is yet to make a significant impact outside Russia and a handful of neighboring countries.įifth is Zalando, the only large pan-European marketplace other than Amazon and eBay. Next is Russian retailer and marketplace Wildberries, with 150 million visits per month from within Europe, 92% of which are from Russia. Allegro has grown with it, and now has 185 million visits per month, 96% of which come from Poland. Poland is now a developed economy, following rapid growth over the last thirty years. The first surprise in the list, for those not familiar with European ecommerce, is Polish marketplace Allegro. Despite early popularity in Europe, eBay is significantly behind Amazon in every major country. This reflects Amazon’s larger share of the US ecommerce market, and more competition online within Europe.ĮBay is the second largest online marketplace in Europe, but with only 37% of Amazon’s European traffic. Europe and the US are similar in size in terms of both GDP and population, but Amazon in the US has more than double the traffic of Amazon in Europe – around two billion visits per month. įirst we will look at the online marketplaces with more than 20 million visits per month from within Europe.Īmazon is the leading online marketplace, with just under one billion visits per month. For online marketplaces in the UK see Online Marketplaces in the UK: Amazon and eBay Dominate. The largest online marketplaces in Europe #Īll visit data in this article for Europe excludes the UK. You can try Freshbooks for free for 30 days. Our tip: Keep track of your business numbers with ease.Īccounting is important, especially when you’re selling in different countries.įreshbooks helps you track expenses, customize invoices, run reports, and everything else all from one place. Online shopping has taken off in some European countries, but differences in payment systems, delivery networks, culture and language mean that others lag far behind. In Germany the figure is 19.9%, while in Italy it is only 6% – less than a third of Germany’s share. For Europe as a whole, online retail has a 16.2% share of total retail. Those differences extend to the overall take-up of online shopping in Europe as well. It seems that when it comes to ecommerce, much of the market in Europe is divided along old geographic and linguistic lines, despite a single currency, open borders and thousands of shared regulations. But while Amazon and eBay sell across Europe as a whole, most of the domestic marketplaces focus on just one country, or a small number of closely connected countries. Looking past them, there is a huge range of European online marketplaces. The European Union (excluding the UK) is the third largest ecommerce market in the world, with total online retail sales of $498 billion annually.Īmazon and eBay lead the market in continental Europe, as they do in the US and UK.
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